How to Run a Survey With Gleam
Check our helpful guide on using Gleam to run and promote a survey.
• Incentivise more people to complete your surveys
• Use giveaways and rewards to drive participation
• Integrate Typeform or use Gleam's built-in Question Actions
• Promote surveys using popups, emails, and social media
• Collect insights while rewarding engagement
Getting people to notice your survey, let alone complete it, can be a challenge.
Gleam makes it easy to build survey promotions that reward participation with prizes or perks.
Survey promotions are a practical way to increase response rates while strengthening customer relationships.
They work well after purchases, product launches, or major events when you need authentic feedback quickly.
By offering small rewards or the chance to win a prize, you can encourage more people to share their thoughts and uncover insights that improve products, marketing, and overall experience.
When used consistently, these campaigns help more people complete your surveys and deliver higher-quality responses, giving you clearer insights to guide product and marketing decisions.
Whether you’re in ecommerce, SaaS, education, or events, Gleam helps you collect feedback that drives growth and engagement.
This guide shows how to use Gleam’s Rewards, Giveaways, and Captures to increase survey completion rates, collect richer insights, and drive meaningful engagement.
They work well after purchases, product launches, or major events when you need authentic feedback quickly, similar to how brands use Question Actions in our Online Sweepstakes Guide to engage their audiences.
Reward-based surveys work because they offer participants something in return, a discount code, bonus content, or exclusive access, turning feedback into a positive experience.
This approach suits post-purchase surveys, customer satisfaction polls, or product research studies where completion rates matter most.
• Open the Survey Rewards template in Gleam
• Update your offer and survey questions using Question Actions or connect Typeform
• Customise your reward setup, logo, and colours
• Publish it on your thank-you or feedback page
A giveaway adds excitement and reach to your survey. Participants enter for a chance to win by completing your form, and you can amplify sharing with bonus actions or referral mechanics.
This format works well for brand awareness campaigns, market research, or community engagement drives.
• Open the Survey Giveaway template
• Add your survey using Typeform or Question Actions
• Define your prize details and set start/end dates
• Share your hosted link or embed the widget on your site
Visibility is key. Use Gleam Captures to highlight your survey at the right moment, on exit intent, after purchase, or when users scroll through key pages.
Popups and banners can remind visitors to share feedback without being intrusive, keeping your survey top of mind.
• Open the Survey Capture template
• In the Customisation tab, update your message and button text
• In the Post Capture tab, paste your survey link in the Redirect URL
• Adjust trigger timing to show your popup after purchase or on exit intent
To maximise engagement, combine your survey with multiple Gleam campaign types.
For instance, you can run a giveaway that feeds into a follow-up reward or promote your survey through an on-site capture. By blending these mechanics, you’ll gather more responses while building loyalty and awareness at the same time.
• First set up your survey with the Survey Rewards or Survey Giveaway template above
• Open the Survey Capture template below and add your survey link to the button or Post Capture redirect
• Update copy and styling in the Customisation tab
• Choose timing and targeting in Captures settings (exit intent, after purchase, key pages)
• Publish the popup and monitor impressions, clicks, and survey completions in your dashboard
- Keep surveys short and mobile-friendly
- Use incentives aligned with your brand value
- Be transparent about how results will be used
- Promote across multiple channels for broader reach
- Combine Rewards + Giveaways for the best balance of quality and volume
Start collecting more survey responses today with Gleam’s Rewards and Giveaways.
Use Gleam’s Native Typeform Integration to automatically verify survey completions. Click to learn how verification works.
Surveys should be under 10 questions and take less than 3 minutes to complete. Expand this FAQ to learn how survey design affects results.
Survey responses provide valuable insights that help businesses improve products, service, and satisfaction. Expand this FAQ to see why gathering structured feedback is so important for growth.
Surveys collect detailed feedback; ratings give quick sentiment scores. Click to see when to use each to understand your audience better.
Survey contests cost less per response and generate better quality leads compared to cold surveys. Click to see how you can drive insights and grow your list at the same time.
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