Charlotte Czarnota

I’m a content marketer at Gleam. I write about giveaways, lead capture, and ways to help marketers grow their audience.

How To Run Seasonal Campaigns with Fall Giveaway Ideas

Discover the best fall giveaway ideas to engage your audience this season. From cosy autumn themes to Halloween, Thanksgiving, and Black Friday promotions, learn how to create memorable fall promotional campaigns.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

10 Podcast Giveaway Ideas to Grow Your Audience and Boost Engagement

Podcast giveaways boost growth, build loyalty, and get people talking. Use these ideas to engage listeners and put your show in front of the right audience.

Charlotte is on the Marketing team at Gleam.
Charlotte · 4 min read
Learn about different TikTok account types.

TikTok Account Types: Choose the Right Setup for Growth

Understand the key differences between TikTok Business and Creator accounts to maximise your reach, promotions, and monetisation potential.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

Creative Winter Giveaway Campaigns To Inspire Growth

From festive countdowns to New Year resets, discover winter giveaway formats that connect with your audience and make a lasting impact.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

Crowdfunding Giveaway Ideas To Attract Backers

Crowdfunding campaigns need visibility and momentum to succeed. Giveaways help you attract backers, spark sharing, and keep your project moving forward.

Charlotte is on the Marketing team at Gleam.
Charlotte · 4 min read

What Artists and Labels Can Do to Grow on Bandcamp

Practical ways for artists and labels to grow on Bandcamp and build lasting fan connections.

Charlotte is on the Marketing team at Gleam.
Charlotte · 1 min read

7 Best Rafflecopter Alternatives To Run Giveaways In 2025

Rafflecopter is shutting down, explore the best tools to keep running viral giveaways.

Charlotte is on the Marketing team at Gleam.
Charlotte · 4 min read

Fitness Giveaway Ideas to Boost Engagement and Promote Your Brand

Learn how to run a high-impact fitness giveaway that builds your brand, grows your list, and promotes your products.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

How To Run a Patreon Giveaway That Builds Loyalty

Learn how to run a Patreon giveaway that rewards your supporters and strengthens your community.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

The Best Ways to Support Mental Health Day Awareness This October

Learn how to show up for your audience with this blog post on mental health day awareness, packed with simple ways to support mental wellbeing online.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

How To Use Coupon Codes To Drive More Sales

Learn how to use coupon codes to grow your business, engage customers, and avoid common mistakes.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

How to Run a LinkedIn Competition That Actually Works

This blog post will show you how to run a LinkedIn competition that gets real engagement, builds reach, and helps grow your audience organically.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

Top RafflePress Alternatives Worth Trying

Explore the best RafflePress alternatives to grow your email list, run viral giveaways, and boost lead generation with WordPress plugins or hosted tools.

Charlotte is on the Marketing team at Gleam.
Charlotte · 4 min read

How To Start A Podcast And Grow An Audience

Learn how to start a podcast with the right format, equipment, and hosting platform. This blog post covers everything from recording and editing episodes to promoting your show.

Charlotte is on the Marketing team at Gleam.
Charlotte · 4 min read

Seasonal Giveaway Ideas To Boost Engagement Year-Round

Seasonal giveaways help you tap into timely moments when your audience is most engaged. This post shares ideas, examples and tips to run high-performing campaigns year-round.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

How to Grow and Engage Your Audience With a Telegram Channel

Learn how to use a Telegram channel to build stronger connections with your fans. This blog post covers content ideas, growth tactics, and how to use giveaways to keep people engaged.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

Spotify Competition Ideas to Grow Your Fanbase

Want more followers, streams, and hype around your next release? Learn how to run a Spotify competition that drives real fan engagement and growth.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

How to Build a Streaming Channel That Grows and Earns

Learn how to create and run a streaming channel, from choosing a platform to going live, growing your audience, and earning money.

Charlotte is on the Marketing team at Gleam.
Charlotte · 5 min read

How to Pick a Winner For a Giveaway

Learn the best ways to pick winners for your giveaway or competition, from fair selection methods to legal requirements and what to do after the draw.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

How to Run an Essay Competition

Learn how to run a successful essay competition that drives engagement, supports your brand values, and delivers long-term impact.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

How To Run High-Converting Promotion Giveaways

How to use promotional giveaway items to attract attention, build engagement, and grow your brand.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

9 Tactics to Drive Store Traffic

Discover simple ways to boost store traffic and attract more customers to your physical location.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

How to Increase Event Registration and Drive Attendance

Learn how to improve your online event registration experience using user-friendly tools, popups, rewards, and giveaway campaigns.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read
marketing strategies

Marketing Strategies to Boost Customer Engagement

Discover practical strategies to improve customer engagement using lead capture forms, giveaways, and rewards. Learn how to build loyalty, drive action, and turn data into long-term growth.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read
Beta

Why Run Competitions in a Beta Program For a Startup?

Learn why run competitions in a beta program for a startup can boost early user engagement, improve product feedback, and generate buzz before launch.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

11 Cheap Giveaway Ideas That Actually Drive Results

Learn how to run a low-cost giveaway by using what you already have, and reach more people without overspending.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read
Discover Mother's Day giveaway ideas to engage your audience, boost sales, and grow brand loyalty.

Mother's Day Giveaway Ideas To Boost Your Brand

Engage customers and boost your brand this Mother's Day with our contest and giveaway ideas.

Charlotte is on the Marketing team at Gleam.
Charlotte · 8 min read
Skyrocket sales this Christmas.

26 Christmas Marketing Ideas to Boost Sales

Explore 26 Christmas marketing ideas to boost sales, engage customers, and turn festive traffic into long-term growth.

Charlotte is on the Marketing team at Gleam.
Charlotte · 13 min read

How to Get Verified on Instagram

Want to get verified on Instagram and earn the blue checkmark? This step-by-step guide explains who’s eligible, how to apply, and what you can do to improve your chances. You’ll also learn the difference between Instagram’s standard verification and Meta Verified.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

The Best Time to Post on TikTok

Discover the best time to post on TikTok in 2025 to boost views, go viral, and grow faster. Learn when to post, how to build a schedule, and track results.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

How to Go Live on TikTok (With or Without 1K Followers)

Learn how to go live on TikTok. Discover TikTok Live requirements, streaming tips, and how to use Live for business growth and giveaways.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

How To Grow On Snapchat

Learn everything you need to know about how to grow on Snapchat.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

How to Run a Giveaway on TikTok

Learn everything you need to know to run an awesome giveaway on TikTok.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read
Learn how to use giveaways to grow your Twitch channel.

How to Do a Giveaway in Twitch and Grow Your Following

Giveaways on Twitch are a proven way to boost engagement, reward your community, and grow your channel through real-time interaction.

Charlotte is on the Marketing team at Gleam.
Charlotte · 4 min read

How to Grow Your Business For Free Using Gleam

Learn how to to grow your business for only the price of your prize by using Gleam to run an awesome giveaway campaign.

Charlotte is on the Marketing team at Gleam.
Charlotte · 4 min read

Discord Giveaway Rules

Learn everything you need to know about the rules and regulations of running a Discord giveaway.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

What Is a Raffle?

Learn what a raffle is and all of the legal rules and regulations involved.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

5 Steps To Running A YouTube Giveaway With Gleam

Learn how to use Gleam to run an awesome giveaway on YouTube.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

Giveaway Ideas For September

Run an awesome giveaways this September and generate some new leads, drive more sales, and grow your social media following.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read
Create clear giveaway rules with our free terms and conditions template for contests.

Terms and Conditions Template

Copy and paste this terms and conditions template for a hassle free and compliant giveaway!

Charlotte is on the Marketing team at Gleam.
Charlotte · 7 min read
Review the essential rules and guidelines for running a successful giveaway on Twitter / X.

X Giveaway Rules and Guidelines

Familiarise yourself with X giveaway rules and guidelines so you can run a successful sweepstakes campaign.

Charlotte is on the Marketing team at Gleam.
Charlotte · 5 min read
Learn the official rules for running compliant giveaways on Facebook.

Facebook Giveaway Rules: How to Run a Successful Campaign

Learn how to run a Facebook giveaway that complies with all the rules and regulations.

Charlotte is on the Marketing team at Gleam.
Charlotte · 8 min read
Learn the rules for running compliant TikTok giveaways using TikTok Shop or Live.

TikTok Giveaway Guidelines For a Successful Campaign

Learn how to run a successful and engaging TikTok giveaway that follows all of the rules and guidelines.

Charlotte is on the Marketing team at Gleam.
Charlotte · 4 min read

Giveaway Ideas For August

Find out how to wrap up your summer marketing campaigns with our favourite giveaway ideas for August.

Charlotte is on the Marketing team at Gleam.
Charlotte · 1 min read
Find the best free YouTube comment picker tools to run fair and successful giveaways.

The Best YouTube Comment Pickers

Learn about the best tools to pick a winner in a comment-to-win giveaway on YouTube.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read
Master the art of running a successful YouTube giveaway to engage and grow your audience.

How To Run a YouTube Giveaway

Learn step-by-step how to run a powerful YouTube giveaway, how to pick a giveaway winner, YouTube giveaway rules, and everything else you need to know to drive maximum results.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

July Giveaway Ideas

Freshen up your marketing campaign and generate buzz for the summer with our favourite giveaway ideas for July.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read
Learn how to run compliant and effective YouTube giveaways, from rules to choosing winners.

YouTube Giveaway Rules, Guidelines and Regulations

Learn about all of the rules, guidelines, and regulations you need to follow in order to run a successful YouTube Giveaway.

Charlotte is on the Marketing team at Gleam.
Charlotte · 5 min read

June Marketing Ideas

Kick of June and get your summer marketing campaigns on the go with an awesome giveaway!

Charlotte is on the Marketing team at Gleam.
Charlotte · 1 min read

The Best Giveaway Ideas For May

Get ahead of your marketing game for summer with our favourite May marketing ideas.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

The Best Giveaway Ideas For April

Get ahead of the Easter marketing craze by running some awesome giveaways this April.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

February Giveaway Ideas

Our favourite contest and giveaway ideas for February

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

January Giveaway Ideas

Kickstart your sales for the new year and keep the Christmas buzz alive with our favourite January giveaway ideas.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

November Marketing Ideas: Generate Leads & Drive Sales

Get ahead of the pre-Christmas marketing craze with an awesome giveaway campaign in November.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

December Marketing Ideas: Drive Growth This Christmas

Get ahead of the holiday buzz with an awesome December marketing campaign.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

October Marketing Ideas to Generate Leads And Drive Sales

Learn how to ramp up your marketing game this October with the best campaigns and strategies for Halloween, World Mental Health Day, and Oktoberfest.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

The Ultimate Guide To Running a Gleam Rewards Campaign

Learn how to use Gleam to run an awesome rewards program to incentivise users to complete powerful actions.

Charlotte is on the Marketing team at Gleam.
Charlotte · 6 min read

How To Run a Scavenger Hunt with Gleam

Learn how to set up and run a scavenger hunt with Gleam.

Charlotte is on the Marketing team at Gleam.
Charlotte · 4 min read

How To Use Gleam For Your Cyber Monday Promotions

Learn how to use Gleam to create and run awesome Cyber Monday promotional campaigns.

Charlotte is on the Marketing team at Gleam.
Charlotte · 2 min read

How To Use Gleam For Your Black Friday Promotions

Black Friday is an awesome time to run promotional campaigns and get people excited by running giveaways and rewards programs.

Charlotte is on the Marketing team at Gleam.
Charlotte · 6 min read

How to Grow Your YouTube Channel with Gleam

Learn how to run giveaway campaigns and collect user-generated content to promote and grow your YouTube channel with Gleam.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

How to Promote an Event with Gleam

Learn how to use Gleam to promote your event. We will guide you through our favourite ways to collect and display user-generated content, boost social media engagement, and drive event ticket sales!

Charlotte is on the Marketing team at Gleam.
Charlotte · 5 min read

How To Grow On Instagram With Gleam

Learn how to grow your Instagram account with giveaway and rewards strategies.

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

How To Promote a Fitness Business With Gleam

Promote your fitness business with awesome giveaways, rewards, user-generated content, and more!

Charlotte is on the Marketing team at Gleam.
Charlotte · 6 min read

How To Promote a Restaurant with Gleam

Attract new customers to your restaurant, grow your social media following, and expand your mailing list with Gleam!

Charlotte is on the Marketing team at Gleam.
Charlotte · 3 min read

How To Run An Instagram Photo Contest With Gleam

Learn how to use Gleam templates to run an engaging Instagram photo contest.

Charlotte is on the Marketing team at Gleam.
Charlotte · 6 min read
Learn how to run Kick giveaways to grow your channel, engage audiences, and boost visibility.

How To Run A Kick Giveaway

Learn how to increase traction and get your Kick channel in front of a huge new audience with a giveaway campaign.

Charlotte is on the Marketing team at Gleam.
Charlotte · 4 min read
Learn how to grow your Substack.

How To Grow Your Substack Newsletter

Skyrocket your Substack newsletter subscribers, incentivise referrals, and grow your social media following with these awesome tips and tricks.

Charlotte is on the Marketing team at Gleam.
Charlotte · 6 min read

Run a Smart Father's Day Giveaway to Promote Your Brand

Want to run a Father’s Day giveaway that drives engagement, grows your audience, and showcases your brand?

Charlotte is on the Marketing team at Gleam.
Charlotte · 6 min read

Halloween Giveaway Ideas for Brands and Businesses

Learn how to capitalise on the Halloween excitement with our giveaway and prize ideas!

Charlotte is on the Marketing team at Gleam.
Charlotte · 5 min read

How to Grow Your Business Using Discount Codes

Learn how to use different types of discount strategies to grow your business!

Charlotte is on the Marketing team at Gleam.
Charlotte · 10 min read
Learn how to announce giveaway winners, boost engagement, and keep your audience excited.

How to Announce Giveaway Winners & Boost Engagement

Check out our top tips for announcing contest winners and re-engaging participants!

Charlotte is on the Marketing team at Gleam.
Charlotte · 6 min read

How To Increase Book Sales With Giveaways

Learn how to make the most of giveaways and social media to boost your book sales and increase your following!

Charlotte is on the Marketing team at Gleam.
Charlotte · 7 min read
How to promote your business on Reddit.

How To Promote Your Business on Reddit

Learn how to build trust, generate leads, and promote your business on Reddit with actionable strategies for giveaways, engagement, and community-led growth.

Charlotte is on the Marketing team at Gleam.
Charlotte · 10 min read

4th of July Giveaway Ideas

Check out all the ways you can use giveaways to drive engagement this 4th of July.

Charlotte is on the Marketing team at Gleam.
Charlotte · 7 min read

How to Increase Etsy Sales With Giveaways

Grow your store, generate leads and drive sales by running promotional Etsy giveaways.

Charlotte is on the Marketing team at Gleam.
Charlotte · 8 min read
Proven strategies and creative tips to help you grow your YouTube channel and boost engagement.

How to Grow a YouTube Channel

Grow your YouTube channel with expert tips for creating content, promoting your videos and skyrocketing engagement.

Charlotte is on the Marketing team at Gleam.
Charlotte · 15 min read
Creative Linktree ideas to drive clicks, traffic, and engagement across your key channels.

25+ Linktree Examples & Bio Link Ideas to Boost Engagement

Discover top Linktree examples and bio link ideas for creators, brands, and businesses. Learn how to use Gleam to drive engagement, collect emails, grow your social media accounts, and run giveaways from your link in bio.

Charlotte is on the Marketing team at Gleam.
Charlotte · 11 min read
Discover 21 Instagram bio ideas to boost your brand visibility and engagement.

21 Instagram Bio Ideas for Your Business

Instagram is not just about Posts, Stories, and Reels. Check out our top ideas for crafting the perfect Instagram bio.

Charlotte is on the Marketing team at Gleam.
Charlotte · 11 min read

20 Ideas for Growing Your Business on TikTok

Learn how to expand your audience, promote your offering and create an effective TikTok marketing strategy.

Charlotte is on the Marketing team at Gleam.
Charlotte · 17 min read

Charlotte works on content and strategy at Gleam — writing about campaigns, product features, and how to use the platform to grow your business. She studied philosophy and has worked in marketing roles for a few years. She used to live in Melbourne and is currently based in London.

At Gleam, she focuses on creating resources that are clear, practical, and easy to use — covering everything from growing your following and increasing reach to seasonal strategy and understanding platform terms and restrictions.

Your campaign works best when the entry method matches what you actually want to grow , and the prize attracts the right audience